In real estate, good marketing can help realtors get and keep clients. Nowadays, with the internet, there are lots of ways to promote yourself. Here are some tips for realtors to make their marketing stand out and connect with the people they want to reach.

Marketing Strategies for Realtors in Real Estate:

1. Written Website Content

Written content on a realtor's website is super important. It gives useful info to people looking to buy or sell homes, like details about properties and neighborhoods.

Finding the Right Keywords:

Realtors should first figure out what words people are using to search for homes online. This is called keyword research. They can target keywords like "best neighborhoods in [your city]" to attract the right audience.

Creating and Improving Content:

Once they know the keywords, realtors can start writing helpful stuff. This could be blog posts or property descriptions. Using the right keywords and other tricks can help their website show up more in search results.

2. Infographics/Micrographics

Making Cool Graphics:

To make awesome infographics, realtors can use tools like Canva. They can use their creativity to design eye-catching graphics that tell a story. By turning complicated ideas into simple pictures, realtors can make content that people want to share.

Sharing the Fun:

Once the infographics are ready, realtors can share them on social media, emails, or their website. This helps more people see their cool graphics and learn about what they offer. Sharing infographics is like spreading the word about their business in a fun and visual way.

3. Videos

Videos are like short movies that real estate agents use to show off houses and get people interested. They're super powerful because they can make you feel excited about a house and tell a story about it.

Why Videos Matter:

Studies say that houses with video tours get way more people interested than ones without. It help real estate agents stand out and get more people excited about buying a house, which means more business and happier customers.

4. Outsourcing Content Marketing

Content marketing is super important for real estate agents, but doing it all by yourself takes up a lot of time and effort. Outsourcing means getting someone else to handle it for you, like a cool company called Smartfollowups. It saves you time and energy so you can focus on selling houses while still getting awesome content.

What Smartfollowups Does

Smartfollowups is like your personal content marketing ally. They offer all sorts of services to help real estate agents get noticed online and find the right people to sell houses to. From figuring out the best keywords to writing killer content and getting it out there. This helps them connect with people, get them interested, and make more sales. Smartfollowups has your back!

Are you ready to #automate?