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Email Marketing: When and How Often To Send Emails

February 12, 20243 min read
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Welcome to the world of email marketing! Where timing and frequency play a crucial role in winning over your audience. In this guide, we'll break down why deciding when and how often to send emails matters and how you can do it right.

Why Email Timing Boosts Revenue?

Sending more than one 'welcome' email can boost a business's revenue by 13%. That's because a well-timed series of emails keeps your brand fresh in the minds of your subscribers. Check out the latest Gmail ang Yahoo rules.

The Extended Welcome Email Period

Some smart businesses keep sending 'Welcome' emails for up to two months after you join the waitlist. It's like a prolonged handshake to make you feel at home.

The Two-Month 'Welcome' Email Timeline

Here's a peek at a simple timeline for a two-month 'Welcome' email series:

- Email 1: Right after you receive a subscriber's email address.

- Email 2: 3 days later.

- Email 3: 8 days later.

- Email 4: 15 days later.

- Email 5: 30 days later.

- Email 6: 45 days later.

- Email 7: 60 days later.

Pro Tip for Smart Emailing

If your 'Welcome' emails are all about promotions, use some smart tricks to stop bombarding clients who've already bought something within the first 60 days.

Why Email Frequency Matters

Emailing isn't just about flooding inboxes; it's about finding the right balance. Too many emails may annoy subscribers, and too few may make them forget you. Here's how to find the right balance.

Balancing Act

Finding the sweet spot means not overwhelming your audience with too many emails or fading into the background with too few. Balance is the key.

Know Your Audience

Understanding your audience's behavior helps. Metrics like who opens your emails, clicks on them, and actually buys stuff guide you in figuring out the best frequency.

Customized Emails

Not everyone likes the same stuff. Customize your email frequency based on who your audience is. Different strokes for different folks!

Test, Test, Test

Experiment with different frequencies. Use A/B testing to figure out what your audience loves.

Best Practices for Email Frequency

Stick to some ground rules like respecting your subscribers' preferences, being consistent, and offering valuable content to keep them hooked.

Listen to Your Audience

Feedback is your best friend. Regularly check what your subscribers are saying and tweak your strategy accordingly.

Right Timing Leads to Success

In the ever-evolving world of email marketing, finding and knowing the right timing and frequency is important. So, Find a flow that your audience enjoys, which will bring more interaction and success to your business with Smartfollowups.

FAQs (Frequently Asked Questions)

1: How often should I send 'Welcome' emails?

-Try the two-month 'Welcome' email series. And test different timings and see what your audience love.

2: Can more emails increase revenue for any business?

- Not necessarily. It's about sending the right amount so you don't annoy your subscribers.

3: How does segmentation help in a 'Welcome' series?

- It stops sending irrelevant promos to those who've already become your clients.

4: What metrics should I look at for the perfect email frequency?

- Keep an eye on who's opening, clicking, and buying to understand what your audience likes.

5: Should I change email frequency based on seasons?

- Yes, it can work, but always listen to what your subscribers prefer.

Are you ready to #automate?

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USEFUL LINKS

CONTACT US

Davao City, 8000

Davao Del Sur, Philippines

PH: +63 976-021-7903

444 Alaska Avenue

Suite #BSM225

Torrance, California 90503

Phone: +1 866-540-3535

info@smartfollowups.com

NEWSLETTER

By providing my information, I agree to the Privacy Policy, Terms & Conditions and agrees to receive emails from the business.

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